So many people ask how we develop our creative for our national show tour ‘Unveiled’ The Ultimate Wedding Planning Event or for our Signature Weddings we design for select clients. I will tell you a little secret; it came from something I used in journalism and creative writing classes while I attended college. It’s called ‘Branching’.
Branching is all about taking a main idea and ‘branching’ off from the main idea with supportive details for the ‘main idea’. This is also a great way to get out of a ‘writers block’ or when you need to creatively think of a way to solve a problem. It’s clearly not that difficult and it helps to make sure you are covering all the details and aspects of your design.
Branching – To branch out, write your main idea at the bottom of the page ie trunk or roots of the tree. Above it, list your sub-categories supporting the main ideas. Then, branching off to the left and right, listing details of these sub-categories. See the example below; being creative about a daisy or peacock and it’s many uses and how you can incorporate this into your creative process.
You just never know who, where or when you will run into someone. For years every morning I have been going religiously...