So many people ask how we develop our creative for our national show tour ‘Unveiled’ The Ultimate Wedding Planning Event or for our Signature Weddings we design for select clients. I will tell you a little secret; it came from something I used in journalism and creative writing classes while I attended college. It’s called ‘Branching’.
Branching is all about taking a main idea and ‘branching’ off from the main idea with supportive details for the ‘main idea’. This is also a great way to get out of a ‘writers block’ or when you need to creatively think of a way to solve a problem. It’s clearly not that difficult and it helps to make sure you are covering all the details and aspects of your design.
Branching – To branch out, write your main idea at the bottom of the page ie trunk or roots of the tree. Above it, list your sub-categories supporting the main ideas. Then, branching off to the left and right, listing details of these sub-categories. See the example below; being creative about a daisy or peacock and it’s many uses and how you can incorporate this into your creative process.