2011 CRV MN Expo
Cheryl Kranz I Creative Events by Kranz • Jean Peine I Perimeters Group, LLC • Laura Jolcover Cort Event Furnishings • Matthew Trettel – The Wedding Guys • Peter Provost I Propel Transportation • Ryan Hanson I BeEvents • Sam Smith I Interactive Meeting Technology • Susan Diamond I Jigsaw Unlimited • Steve DeVries I Showcore, Inc.
Category: Best ISES Team Effort
After the rollout of the Boston Scientific cardiology, rhythm, and vascular (CRV) division in 2010, company leaders decided a “year-later assessment” event was needed. The goals for the event were to:
- Promote the division’s good prospects.
- Encourage employees to embrace the organization’s vision and values.
- Recognize good work in the division.
The CEO welcomed the crowd, and awards were presented in a new employee recognition program. Then attendees were free to peruse seven informal, interactive “cafés,” each highlighting a value pertinent to CRV’s work. They were grouped around the central Patient Café. The Innovation Cafe offered play time, with crayons, pipe cleaners, and Legos. In the Community Relations Café, employees could assemble gift bags and write thank-yous to local fire and police organiza-tions. They could also sign the Quality Wall. Many of the cafés featured iPad games co-created by the employees that posed questions about CRV products and values, and allowed for interaction and conversations among departments.
UNVEILED, The Wedding Guys
Category: Best Public Event
To launch a wedding trade show that would tour the country, the producers designed an event with three event spaces. One was a 100-foot-long “aisle” of a wedding ceremony space, with crystal chandelier lamps, oversized mirrors, and a 12-foot ice-wall altar backdrop. Guests moved on to a lounge area with a full bar and red sofas. In the “reception rotunda,” an eight-foot-diameter chandelier hung over a head table with a custom table runner. A printed-image facade framed the stage for the band.
On the second floor, a “fashion loft” was fitted with 16-foot-tall acrylic facades and white leather banquettes and formed the entrance to the event’s fashion show. Backlit acrylic panels and acrylic chairs were used in the fashion show area. The exhibit hall was designed to look like a department-store environment, rather than a traditional trade show floor.
