YES, there is a niche for another bridal show in the market. The Wedding Guys and their team have spent the last year analyzing the Twin Cities wedding scene and developed the Twin Cities Bridal Show as the newest expo-style show.
With UNVEILED turning the Twin Cities around by capturing the untapped market of older, more sophisticated and affluent couples, it became clear that there was still an audience that was under served by other local bridal show options.
The Twin Cities Bridal Show was born out of the understanding that the twenty-something bride still wanted to have a quality option for planning her wedding. Taking a look at the landscape of shows currently serving this market there was nothing that stood out as a leader. The big box shows just weren’t investing in their brand; whether it be in marketing saturation or the event experience. Over the last several years we saw them eliminating key components that provided value to both the exhibitor and the bride. Enlisting the brand strategists at KNOWN, we’ve created a new expo-style show that is fresh, energetic, surprising and fun.
The graphics are bold and exciting; young and approachable. It’s a 20-something aesthetic mixing in a little hipster with a little retro while being current and youthful; with a little more fun mixed in. The team at KNOWN has developed brand strategies for companies that include Target, Clinique, Coca-Cola, L’Oreal and Microsoft and in creation of the new brand strategy for the Twin Cities Bridal Show have developed a look that speaks to a new audience for The Wedding Guys® family of companies.
And, while it doesn’t have the couture level offerings that make UNVEILED, a one-of-a-kind event, it will offer this group of 20-something brides exciting options like The Inspiration Station™ and the multi-media fashion show.
Exclusively presented at the Saint Paul RiverCentre, the Twin Cities Bridal Show brings back a major event to St. Paul and this premier facility on September 22, 2013 and March 2, 2014. Having produced successful bridal shows at the Saint Paul RiverCentre in the past, The Wedding Guys are excited to return to this premier location for the Twin Cities Bridal Show.