Always popular with so many salons and a delight to see – we truly enjoyed our conversation with our friend and designer Jose Diaz with Justin Alexander. And yes, we are trying to get him to come to Minneapolis for UNVEILED, so stay tuned!
The 2014 introduction of the their latest collection pulls inspiration from a classic Hollywood fashion period; resulting in gowns dripping in art deco inspired beading and draping. It explores new silhouettes and textures including tulle tiered ball gowns, sultry delicate lace mermaids, elegant silk chiffon A-lines and a flirty silk jersey peplum.
The wedding dress collection combines sensuality and refinement by incorporating feminine sheer and jeweled caplets, illusion necklines, and deep backs. Our favorite and quite the buzz at market was the Zig Zag organza ball gown. According to Jose this was a gown that just happened to happen and it caught them by surprise with every salon wanting it.
We stumbled across a great article by Lauren Sorenson on Hubspot that encapsulates the seven components to brand...