We stumbled across a great article by Lauren Sorenson on Hubspot that encapsulates the seven components to brand strategy. We’ve always believed in a strong brand presence and these 7 tips ring true to the way we have developed our expanded product line.
#1 – Tie your brand to your business model
Lauren explains that your brand is not your product or service, but rather how you are perceived by your customers. For example Disney = Magic, Volvo = Safe, The Wedding Guys = Trend
#2 – Be Consistent
Reinforce your attributes through all of your communications.
#3 – Connect Emotionally
Think about how your brand makes people feel. Apple can charge almost double what it’s competitors can on similar products because Apple makes you feel ‘hip’.
#4 – Reward and Cultivate
A thank you goes a long way to express your appreciation, but some extra swag and a request for a review or endorsement really makes them feel special.
#5 – Measure
Track and compare your results by making sure to monitor each campaign from start to finish.
#6 – Be Flexible
Old tactics may need a refresh to get you outside of your box.
#7 – Watch Out for Competitors…A Little
Keep apprised of what your competitors do, but don’t let it dictate your every move.
To read Lauren’s full article on hubspot,com click HERE
We met Randy when Kleinfeld Bridal came out with their own bridal collection and when we would go to New York for Couture...