We came across an interesting article in Forbes about the top Marketing Trends for 2015. We’ve summarized the 8 trends that we believe you can easily fast-track into your business.
Consumers are going to continue to drive companies very more to transparency. Most brands like to tell a fictional story, but savvy brands will continue to tell the best stories through accuracy and authenticity.
Integrated Messaging –
Many companies have confined themselves into silos, hampering the opportunity to tell a broader story across a variety of business endeavors or products. Thinking holistically about your marketing and integrating messaging across your entire business will turn the complex into an opportunity for better customer engagement.
Marketing in a Digital World-
Companies often jump on the digital marketing bandwagon, without thinking about the overall marketing strategy. Think first about what your marketing goals are, then plan the appropriate campaign, either digital or conventional.
Social media has changed our consumer base and “likes”, “shares”, “tweets” and click-through rates provide us with instant marketing data. Successful companies will harness this power being agile and able to market ‘in the moment’.
Minority marketing to go mainstream-
Watch as marketing to minorities goes mainstream. Hispanics, for example, are 17% of the U.S. population and make up 56% of total U.S. population growth since the last decade. This is a huge market with purchasing power exceeding $1 trillion and is expected to grow by 2017 80% faster than non-Hispanic.
Consumers want personalization-
Companies are shifting gears to represent themselves with a regional and local presence in contrast to being a ‘global’ brand. Customers are buying based on how products and services are special for them, not how they are homogenized for the masses.
Internal Communications creates Brand Ambassadors-
Internal communications will become a marketing asset as companies turn their employees into brand ambassadors. More specialized interaction with employees and vendor partners will foster a better understanding of the brand.
The largest challenge any business will see in marketing in digital channels is content creation. Marketers will need to continue to find the relevant and timely information their customers value.
Click HERE for the article from Forbes.com!