Bridal shows are a great marketing tool that allows you to directly interact with couples looking for your service. Probably the best thing about bridal shows is your customer is delivered right to you. Your job is to make the connection. So what can you do to be prepared for the big event and help connect the dots for these wedding planning couples?
Put yourself in the couple’s shoes. Remember, they are buying services that they have likely never booked before, so think of how you can make your message easier to understand. Think of it this way: your exhibit is like a billboard. It needs to grab the attention of the attendee as they walk by. It needs a simple message that explains what you do or what you offer and your exhibit should express your brand.
Step 1: Make sure your logo sign is oversized and easy to see. Place it high in your exhibit so you aren’t blocking it as you talk with attendees
Step 2: Consider your message. Can couples easily understand what you offer just by looking at your booth? If not, consider visual signage cues that indicate what services you offer: wedding flowers, venue, custom wedding dresses, day of planning. Remember that you likely don’t have name recognition and often times your name itself might not explain the range of your services.
Step 3: Translate your brand into a 3-dimensional experience. Think about how you can incorporate your brand elements into your exhibit. Easy ways to do this would be to utilize your brand colors, use of imagery that is consistent in style to your print and digital marketing and replicate elements that you might have in your store or studio.
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