Case Closed: 2018 MN Star Awards
UNVEILED – the Ultimate Wedding Planning Event would set a new standard for bridal show design and decor. Utilizing strategic design, two event producers created a boutique department-store-style environment by breaking up a vast 100,000 square foot exhibit hall. Filling the space with luxury decor, the producers created an intimate shopping experience for couples to curate their dream weddings.
On February 5th two event producers designed a luxury shopping experience for newly-engaged couples. UNVEILED-The Ultimate Wedding Planning Event redefined the term ‘Bridal Show’ by transforming the traditional trade show into a retail-inspired shopping experience; connecting wedding businesses to style-conscious wedding planning couples.
Setting out to design an environment unlike any other bridal show, the event producers utilized a key set of design strategies and signature decor elements to turn an everyday trade show into an experiential event that evoked the feeling of a luxury department store.
They focused on five steps:
- Scraping the Floor Plan
- Creating Exhibit Solutions
- Staging the Space
- Creating Places to Pause
- Developing Inspirational Galleries
Their design would create a boutique department-store-style environment meant to break up a vast 100,000 square foot exhibit hall, making it an intimate shopping experience for couples to curate their dream wedding. The event would bring to life the latest trends, moments to cherish with loved ones, a couture fashion show, and an array of 130 service providers ready to help make the impossible, possible.
As an original shopping experience, UNVEILED re-envisioned what a bridal trade show could be. By integrating stylish decor elements, the event became distinctive, memorable, and special. Being conscious and consistent with their design the producers wove the event together with grand style, enforcing a distinct brand throughout the entire event experience.