As times change, we businesses in the bridal industry have to change with them. We all know the power of the internet and how important it is for websites to keep couples informed about what it is we do and how we can better help them in their wedding planning process. Many sites now have blogs as part of their websites, and it’s important to know just what to include in your blogs to keep your audiences interested. Here, we break down key aspects, depending on your type of business, that we think you should incorporate into your blogs for optimal views and informative content for your clients.
You have the benefit of gorgeous gown images, and you should use them to your full advantage. Couples want to see pretty pictures (after all, who doesn’t?) Make sure to highlight the gowns and designers you carry and showcase what it is about your salon that makes you stand out from your competition. If you carry a lot of designers, highlight the ones that are your exclusives, so if couples have to be selective about where they are gown shopping, they know what makes you different from the rest. Keep your blog current—while writing about trends is important to fashion-savvy brides, it’s key to explain that those on the runway aren’t immediately in your store. Be clear about whatever you are showcasing and explain what time of year those styles will be in, so they aren’t disappointed at their appointment.
You too have the benefit of beautiful images, and these are all of your own work, so use them wisely—show a variety of shots in your blog and try to get across your personality in your text, as well as your images. This will set you apart and help couples get a sense of who you are, and your style. You want them to want to hire you, so keeping it light and comfortable is key. Tell them how you like to shoot, why, and where. You can also do articles on what to wear for engagement shoots, suggestions on where to have them, and other ideas that indicate your personality.
If you produce paper products that follow (or better yet, set) the trends, showcase this on your blog. Show off interesting save-the-dates you’ve created, or maybe unusual paper elements such as maps for out-of-towners. Anything that can make you stand out from your competitors is great to showcase on your blog. Remember to tag your articles with the styles you’re showcasing, so couples can find your work even if they are looking for other aspects of their wedding. For example, if they are searching for traditional elements, and you have some traditional paper suites tagged “traditional wedding” your content might pop up and give them your info when they otherwise might never have found you.
Nothing showcases your venue better than showing off real weddings that have taken place there, and it’s the best way for couples to envision getting married at your locale. Create good relationships with the photographers that shoot at your space, and check with couples that get married there, then publish real weddings that show off your best attributes.
Also, tagging is important for you, and you should not be afraid to overuse it. Your blogs should include the standard info about your venue and why it stands out, but you should think outside the box when tagging to make sure your pool of potential clients can find you. For example, if you’re known for your views, tag articles about them with “summer wedding” or whatever season is appropriate, along with “weddings with views”.
DJs and Musicians
Blogging might seem hard for this category, but anything to make you stand out with customers is a good thing—you can keep an updated list of current popular songs on your blog, and suggestions for your 1st dance, the mother-son dance, the entrance music, etc. And while your category isn’t the most visual for a blog, that’s ok—you should include customer praise on your site, anything that would make a couple say “I want to meet this DJ” is a great way to get potential customers.
Caterers and Florists
Photographing food and flowers can often be difficult, so get as much from photographers at real weddings as you can, and use these photos in your blogs. Also, talk about food trends on your blog, and the latest edibles you’ve been creating.
For florists, again, it’s about how you stand out—include articles on your process in picking blooms, in understanding what couples want, and how you put your personal stamp on your florals. You can also create articles based on previous customers’ reviews—couples will want to hear what people loved about your service.
"Remember that while how we celebrate may have changed, the reasons why we celebrate have not."
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