There are several ways we have all had to pivot and adapt to a “new normal”. Here are some tips to help your business survive COVID-19 during these trying times.
EMAIL YOUR CLIENTS TO HELP YOUR BUSINESS SURVIVE COVID
If you haven’t already, now is a good time to touch base with your clients. Let them know how to reach you if, like most of us, you’ve turned your home into your “office.” If you have contingency plans, share them with your clients. If you don’t, explain that you’ll be in touch once you do. If it applies to your business, let clients know if/how/when you are available for Zoom appointments. This might prove difficult for cake tastings, but it works for stationery consults and making décor selections.
REVAMP YOUR WEBSITE
You might have some downtime now that you’re working from home and don’t have as many in-person appointments. Now is the time to revamp your website. Make sure it’s current. Update your portfolios. There will come a time when couples start planning again with vengeance, and you’ll want to make sure when they see your site, it’s current and showcases your best and most up-to-date work. (Yes, this is the stuff you’ve had on the back-burner, but now’s the time to do it, you’ll be happy you did.)
Once portfolios are updated, reach out to previous clients and see if they’ll write a good review for you. Why? Because the more positive reviews you have, the more likely future clients will find you. (Also, some Wedding Guys Wisdom: people are more likely to open texts, so contact those clients you feel most comfortable with via text to request the reviews.) And once you have those positive reviews, you’ll look even more attractive to future clients looking for your services.
GET SOCIAL TO HELP YOUR BUSINESS SURVIVE COVID-19
Another way to get noticed by future clients is with a strong social media presence. he key though, is for it to be meaningful and creative content. If you own a bridal salon, maybe present images of gowns you’d otherwise have on display in the store that week. If you’re a cake baker, show cake designs you’re currently loving, or a DJ can create a list of popular current dance songs.
IF YOU CAN/NEED TO, APPLY FOR A LOAN
Navigating the Small Business Administration programs can be a bit overwhelming, but this assistance is key for small businesses. There are 4 key programs you should investigate related to the CARES ACT that are administered through the SBA. If you haven’t already, review these options which include grants and loan forgiveness.
Paycheck Protection Program
This loan program provides loan forgiveness for retaining employees by temporarily expanding the traditional SBA 7(a) loan program. Learn more
EIDL Loan Advance
This loan advance will provide up to $10,000 of economic relief to businesses that are currently experiencing temporary difficulties. Learn more
SBA Express Bridge Loans
Enables small businesses who currently have a business relationship with an SBA Express Lender to access up to $25,000 quickly. Learn more
SBA Debt Relief
The SBA is providing a financial reprieve to small businesses during the COVID-19 pandemic. Learn more
Visit the SBA for more in-depth information including info on who can apply, a list of lenders, application materials, FAQs and lots of other helpful info for small businesses.
Keep in mind that this info is constantly changing, so revert back to that website often for the most up-to-date info.
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