Each year Pantone® sets the world to color, driving trends in all visual categories. Within the stylish palettes they define, they choose one stand-out color dubbed the “Color of the Year”. It has finally arrived, and we’re excited to discover the 2023 Pantone color of the year.
Color plays such a crucial role in wedding design, and we challenge you to consider it in a whole new way. Instead of letting one specific tone guide your design, think of what you want your wedding experience to feel like and then focus on the hues that elicit that feeling. Get inspired by looking at home interior trends and how they can be translated into the perfect wedding day look. Need more inspiration? Look in your closet and see what tones you naturally gravitate towards. We love to turn to the fashion runways to see what fresh colors best align with each wedding design, and you will see all the 2023 fashion colors throughout this edition.
We can promise you’ll hear the question, “what are your wedding colors?” countless times as you plan your wedding. This question might come right away from your attendants since “wedding colors” are usually directly associated with what color the bridesmaid dresses will be. However, color today is incorporated into every single part of the wedding aesthetic. Through invitations, statement pieces, tabletops, styled floral, cakes, and even the plates you’ll choose to serve your meal, there are many things to keep in mind when it comes to choosing colors for your day.
A decade or two ago, couples would stick to one or two wedding tones and leave it at that. Rather than choosing a single color, today’s couples are opting for comprehensive wedding palettes and color combinations that can truly evoke a certain mood or ambiance for your event. For instance, choosing bold Sempervivum ‘Rubin’ succulents for your bouquet is an unexpected delight for your wedding guests and is certain to make them stop and stare.
Colors change with each season shifting our focus to relevant, trend-forward schemes each year. Pantone is one of the best color resources for your wedding design. Their forecasters select palettes for fashion and home interiors every season. Each December, they also announce the Color of the Year which is the hue they feel most impacts the industry.
For the 2023 Pantone Color of the Year, they’ve selected “Viva Magenta” to represent this year. They describe this year’s hue as “powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and boundaryless shade that is manifesting as a stand-out statement.” Viva Magenta vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
Viva Magenta is a symbol of the global zeitgeist of the moment which illustrates a brave and fearless future and welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit, and inclusive of all.
For more on the 2023 Pantone Color of the Year and ideas on ways to incorporate fresh ideas into your wedding, stay tuned for the 2023 Wedding Trends Look Book to be released January 2023.
