The Grace Loves Lace 2023 collection is stunning with eight brand-new gowns and two veils. Inspired by Founder and Creative Director Megan Ziems’ appreciation for every woman’s natural beauty, the collection celebrates effortless beauty. With lustrous fabrics and textures that hug the body, the “Memoirs of Her” line is about self-reflection and making bold choices. Discover everything the brand has to say about their latest collection below!
“There’s a lot of skill that goes into making a dress look effortless, each gown in this collection is an ode to craft and creativity – we have challenged ourselves and our in-house artisans to create pieces that will move you. This level of detail, softened by flowing fabrics, texture and effortless silhouettes strikes a unique balance. These gowns are true works of art.” Says Ziems. “Always pushing boundaries, the brand has launched the first ever wedding dress made to swim in, using lycra swimsuit material to hug and shape the body perfectly.”
“We wanted to introduce a completely unpredictable fabric in this collection that makes a statement. Zsa Zsa is handcrafted from a beautiful and highly visual stretch lycra. Think of a dress that makes you feel supported all over, creates the most beautiful curves and accents of the body. For the fun and adventurous bride – you can even swim in her at the end of the night,” said Ziems.
The collection marks almost eleven years since Ziems started Grace Loves Lace, after a frustrating search for a dress for her own wedding. The Australian-based entrepreneur set out to revolutionize how wedding dresses were designed and sold, liberating women from the traditional bridal shopping experience through an innovative e-commerce model. The brand is also committed to ethical and sustainable manufacturing with all gowns made in Australia.
The bridal giant has now expanded to 24 showrooms globally (4 in Australia, 18 in the US, 1 in the UK, and 1 in Canada), a booming e-commerce shopfront, and the bridal giant is showing shows no signs of slowing down, with more showrooms slated for the next 12 months. The gowns – which range from $1,500 to $2,900 – launched in October of 2022, and are available as part of both Grace Loves Lace made-to-order and ready-to-wear offerings. Available exclusively at www.graceloveslace.com and at the brand’s 24 international showrooms.
