The Wedding Guys, Inc A History of Innovation
Matthew Trettel and Bruce Vassar Team up to elevate the industry.
The Wedding Guys launch their first solo collaboration including the nation's first luxury bridal event and their first hard-cover book.
Define Experiential Marketing
The Wedding Guys redefine the term bridal show by expanding the traditional trade show components to include immersive ceremony and reception elements.
Love is a Cure raises $120K
The Wedding Guys produce the industry's first benefit event with VIP Fashion Show and Silent Auction of wedding-related products and services, raising over $120,000 in just 4 years.
The Wedding Guys introduce the first wedding award system anonymously judged by international industry experts and based solely on the quality of the entrants work.
The Wedding Guys create UNVEILED, which quickly becomes the world's most awarded wedding planning event.
TrendSpot Press Fashion Show
The Wedding Guys take over production of bridal fashion week's premier collective runway show from The Knot Couture Show and re-brands as the TrendSpot Press Fashion Show.
The Royal Wedding
The Wedding Guys travel to London to conduct 22 interviews for local and international press including 2 segments with Gretchen Carlson on Fox & Friends.
Randy to the Rescue
The Wedding Guys partner with TLC to create the hit spin-off of "Say Yes to the Dress" starring Randy Fenoli.
Twin Cities Bridal Show
The Wedding Guys expand their footprint with the Twin Cities Bridal Show, capturing a millennial audience by integrating technology and social media with the overall event experience.
Wedding Trends Look Book
The Wedding Guys publish the Wedding Trends Look Book featuring pop-culture trends curated through their lens providing a full spectrum of inspiration for wedding celebrations.
The Wedding Guys double the size of UNVEILED incorporating new experiences including Tasting Bars and the Cake Emporium.
The Wedding Guys host their first Business Strategy Summit, a day of education to provide local professionals access to world-class speakers.
The Wedding Guys go on the road to bring the ultimate wedding planning event to the couples in the Southern Minnesota region.
Honeymoon & Destination Wedding Showcase
The Wedding Guys expand their portfolio with a new event tailored to the Honeymoon and Destination market, providing the travel industry a face-to-face way to engage their consumers.
Twin Cities Live Trend Wedding
The Wedding Guys create the region's most exciting wedding giveaway where viewers vote on each element of the wedding from venue to cake and the wedding is aired live.
The Wedding Guys take UNVEILED to a new level introducing Monogram, a luxuriously appointed section of the event that provides personal style without pretense.
Say Yes to the Dress America
The Wedding Guys partner with TLC to create the biggest most buzz-worthy wedding event of the year culminating in a mass wedding in NYC.
Digital Presence Reimagined
The Wedding Guys build a new digital platform with a fully updated, TheWeddingGuys.com.