The Wedding Guys, Inc A History of Innovation

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2001

The Beginning

Matthew Trettel and Bruce Vassar Team up to elevate the industry.

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2002

Weddings Couture

The Wedding Guys launch their first solo collaboration including the nation's first luxury bridal event and their first hard-cover book.

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2004

Define Experiential Marketing

The Wedding Guys redefine the term bridal show by expanding the traditional trade show components to include immersive ceremony and reception elements.

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2005

Love is a Cure raises $120K

The Wedding Guys produce the industry's first benefit event with VIP Fashion Show and Silent Auction of wedding-related products and services, raising over $120,000 in just 4 years.

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2007

ICON Awards

The Wedding Guys introduce the first wedding award system anonymously judged by international industry experts and based solely on the quality of the entrants work.

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2009

UNVEILED

The Wedding Guys create UNVEILED, which quickly becomes the world's most awarded wedding planning event.

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2010

TrendSpot Press Fashion Show

The Wedding Guys take over production of bridal fashion week's premier collective runway show from The Knot Couture Show and re-brands as the TrendSpot Press Fashion Show.

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2011

The Royal Wedding

The Wedding Guys travel to London to conduct 22 interviews for local and international press including 2 segments with Gretchen Carlson on Fox & Friends.

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2012

Randy to the Rescue

The Wedding Guys partner with TLC to create the hit spin-off of "Say Yes to the Dress" starring Randy Fenoli.

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2013

Twin Cities Bridal Show

The Wedding Guys expand their footprint with the Twin Cities Bridal Show, capturing a millennial audience by integrating technology and social media with the overall event experience.

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2014

Wedding Trends Look Book

The Wedding Guys publish the Wedding Trends Look Book featuring pop-culture trends curated through their lens providing a full spectrum of inspiration for wedding celebrations.

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2015

UNVEILED 2.0

The Wedding Guys double the size of UNVEILED incorporating new experiences including Tasting Bars and the Cake Emporium.

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2016

IGNITE Conference

The Wedding Guys host their first Business Strategy Summit, a day of education to provide local professionals access to world-class speakers.

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2017

UNVEILED Rochester

The Wedding Guys go on the road to bring the ultimate wedding planning event to the couples in the Southern Minnesota region.

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2017

Honeymoon & Destination Wedding Showcase

The Wedding Guys expand their portfolio with a new event tailored to the Honeymoon and Destination market, providing the travel industry a face-to-face way to engage their consumers.

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2018

Twin Cities Live Trend Wedding

The Wedding Guys create the region's most exciting wedding giveaway where viewers vote on each element of the wedding from venue to cake and the wedding is aired live.

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2018

Monogram @UNVEILED

The Wedding Guys take UNVEILED to a new level introducing Monogram, a luxuriously appointed section of the event that provides personal style without pretense.

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2019

Say Yes to the Dress America

The Wedding Guys partner with TLC to create the biggest most buzz-worthy wedding event of the year culminating in a mass wedding in NYC.

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2020

Digital Presence Reimagined

The Wedding Guys build a new digital platform with a fully updated, TheWeddingGuys.com.

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