We Are Passionate About Weddings
We are visionaries. Scouring wedding trends from across the globe and bringing them right to you through award-winning bridal shows, unparalleled editorial and print content, and creating lasting relationships with top-tier, local vendors.
With a proven history of innovation, our team includes industry leaders excited to use our experience to help Minnesota and area couples design their dream wedding.
The Wedding Guys® vision weaves together modern ideas with time-honored tradition, fast-tracking pop-culture trends to create unforgettable marriage celebrations. So go ahead and GET INSPIRED!
Who Are We?
We’re a team of creatives, organizers, innovators, and margarita-drinkers leveraging our curiosity to find inspiration everywhere.
Whether it’s creating compelling content, forging lasting relationships with clients, or designing a dazzling fashion show, our team strives to lead the way. Get to know us more below!
INNOVATIVE.
DEPENDABLE.
AUTHENTIC.
INNOVATIVE.
DEPENDABLE.
AUTHENTIC.
A Look at Our History
A Look at Our History
Co-Founder, Bruce Vassar, A Legacy
Bruce Vassar loved weddings from the very beginning. As a child he would sneak into church on Saturdays, peaking his head in to get a glimpse of the bride. His passion for all things weddings would lead him to co-found The Wedding Guys® where, along with his best friend Matthew Trettel, he would inspire couples to create a celebration that truly expresses their love.
Bruce leaves behind an amazing legacy, from covering the Royal Wedding of William and Kate to creating international-award-winning bridal shows so couples could be inspired and find the perfect vendors for their wedding. You can discover more about his amazing life and contributions here.
Co-Founder, Bruce Vassar, A Legacy
Bruce Vassar loved weddings from the very beginning. As a child he would sneak into church on Saturdays, peaking his head in to get a glimpse of the bride. His passion for all things weddings would lead him to co-found The Wedding Guys® where, along with his best friend Matthew Trettel, he would inspire couples to create a celebration that truly expresses their love.
Bruce leaves behind an amazing legacy, from covering the Royal Wedding of William and Kate to creating international-award-winning bridal shows so couples could be inspired and find the perfect vendors for their wedding. You can discover more about his amazing life and contributions here.
Let's Create Together
New to the wedding business? Industry vet looking to amp up your marketing? The Wedding Guys multifaceted platform has everything you need to market your business. Let our team guide you through the best options to take your business to the next level.
Email Communications
Get in touch with our community of over 10,000+ couples just waiting to build their wedding team.
IGNITE - Business Community
Spark your imagination with IGNITE! Here, we share helpful vendor resources from booth design to social media tips and more.
Social Media
Be part of our network including over 3M monthly Pinterest views and engaging content across Facebook, Instagram, & Twitter.
Why choose us?
Your success is our success. We pride ourselves not only in our ability to attract top-tier clients, but also in our ability to earn their respect, loyalty, and trust.
Why choose us?
Your success is our success. We pride ourselves not only in our ability to attract top-tier clients, but also in our ability to earn their respect, loyalty, and trust.
Hear What Our Clients Have to Say:
Leanne Kolodziej
Jewelry by Johan“Becoming a sponsor and participant in The Wedding Guys’ bridal shows (Twin Cities Bridal Show and Unveiled) has been a game changer for us. It is by far the most
successful way we meet local couples and raise awareness of our business.”
“We LOVE working with everyone at The Wedding Guys and consider them more than just colleagues, but friends. Matthew and I have been friends for a long time and I’ve attended more UNVEILED events than I can count. I always see our bookings get a boost after an UNVEILED event and the couples are such a great fit for us! We’ve also been working with their marketing team to tell more Real Wedding stories. We can’t wait to continue to work together more and more.”
Director of Sales & Marketing
Hilton Minneapolis/Bloomington“The Hilton Minneapolis/Bloomington has partnered with The Wedding Guys® by attending shows as well as advertising through social media and print for many years. We have seen so many benefits including being able to get in front of brides, learning about the trends and staying in touch with the wedding community in the Twin Cities. The staff will assist with anything you need and stays in touch. They have created beautiful backdrops which they store between shows. This has made our booth a great success and has been such a convenience, we now only have to bring collateral and no décor. The Wedding Guys® really knows how to be a true partner.”
Tim Folkenson
Minnesota Wedding Party“When I began working with The Wedding Guys®, I was just coming back into the industry after a bit of a break. Working with their team has raised my brand level and increased my business demand. It’s allowed me to discover couples that are the right fit for my business. After working with them for 4 years, I can say that my success as a vendor can be directly attributed to their shows and marketing efforts.”
Dawn Bromander
President, Chief Operating Officer at MAI Associates Inc.“It has been my pleasure to work with The Wedding Guys® for years. They have impeccable taste, a genuine understanding of the bridal industry at all levels and most important; a sense of humor that makes them great fun to work with.”
“I have been to wedding shows in multiple states, venues and years throughout my career. UNVEILED was the most organized, streamlined, and professionally run show that I have ever been to. At every turn, I was impressed with the flow of communication, ease of process and attention to detail. This was every participant’s dream and exactly the type of service that I hope that my couples experience with ME! I really appreciated the clear and precise communication from start to execution.
Thank you to The Wedding Guys!”
Hear What Our Clients Have to Say:
Hillary Ogle
Paradise Weddings & Travel“For the past 4 years I’ve benefited both personally and professionally from working with The Wedding Guys® team. I admire how their team listens to my ideas as a vendor and brings those idea to life. Their creativity is unmatched.”
“As a Travel Designer, I’ve made countless connections at the Honeymoon & Destination Wedding Showcase®. The diversity of travel vendors at this show is truly a strength. It attracts couples who are seriously considering planning a destination wedding or honeymoon. They qualify themselves before even entering that section of the show, saving time in the planning process and ultimately helping us to best meet the needs of the client.”
Riana Van Staden
Hilton Minneapolis/Bloomington“The Hilton Minneapolis/Bloomington has partnered with The Wedding Guys® by attending shows as well as advertising through social media and print for many years. We have seen so many benefits including being able to get in front of brides, learning about the trends and staying in touch with the wedding community in the Twin Cities. The staff will assist with anything you need and stays in touch. They have created beautiful backdrops which they store between shows. This has made our booth a great success and has been such a convenience, we now only have to bring collateral and no décor. The Wedding Guys® really knows how to be a true partner.”
Dawn Bromander
President, Chief Operating Officer at MAI Associates Inc.“It has been my pleasure to work with The Wedding Guys® for years. They have impeccable taste, a genuine understanding of the bridal industry at all levels and most important; a sense of humor that makes them great fun to work with.”
Tim Folkenson
Minnesota Wedding Party“When I began working with The Wedding Guys®, I was just coming back into the industry after a bit of a break. Working with their team has raised my brand level and increased my business demand. It’s allowed me to discover couples that are the right fit for my business. After working with them for 4 years, I can say that my success as a vendor can be directly attributed to their shows and marketing efforts.”
Elizabeth Sloan
Liz Marie Photography“Working with The Wedding Guys® has been an absolute joy. Not only have I been able to grow my business, but I have been able to triple my revenue. I enjoy how personable they are and that they all know me by name. This will be my third wedding season with The Wedding Guys and I will continue to only do shows and with them. What I love about Mathew and his team is how much work and effort they put into their shows. Without The Wedding Guys I would not be where I am as a photographer today. The Wedding Guys have made my dreams come true being a profitable wedding photographer.”
Cathy Mestad
Mestads Bridal & Formalwear“Mestads has partnered with The Wedding Guys®, for over 15 years and it has helped grow our business to another platform! We have used both their online advertising and their shows to reach more brides/grooms, which has allowed us to have the opportunity to grow our marketing area. Partnering with The Wedding Guys has allowed us to raise our expectations of what wedding shows & online marketing should look like as they always bring their A game! It has been a privilege to be partners with such an amazing team for over 15 years.”
Photos By: Lauren B Photography & Studio 220 Photography
