Video has become a powerful platform to boost your social media presence. But finding the right content is often a challenge for the busy wedding business. The good news is short videos are the way to go.
Yes, short is better. Infact, iHeart’s President of Insights, Research and Data Analytics, Radha Subramanyam recently reported that the average American’s attention span in 2015, it’s only 8 seconds, down from 12 seconds in 2000! So be quick in grabbing attention.
Here are six easy suggestions for creating quick short-length videos from www.socialmediaexaminer.com
- Show how to do something
How-to’s are some of the most watched videos. If you need to learn how to tie a bow-tie you can simply pull up hundreds of instructional videos on YouTube. Think of a how-to, you can share.
- Showcase your skills
Be an expert. Do you have tips or suggestions on how to create a memorable wedding day? Share you knowledge with a short video that makes you shine.
- Showcase an event
If you’ve made the investment in exhibiting at one of our bridal shows, take the opportunity to share the process of getting ready for and the finished results of your exhibit. Share with viewers the value of meeting you at the show.
- Reveal a new product or offering
Have something new to promote? Create a short video showing your excitement as you launch your new product. Or give a video demonstration.
- Go behind the scenes
Take your viewers behind the scenes so they understand what goes into creating your art form. People love to see the inner workings, behind the scenes.
- Use what you have
Great videos don’t require a big motion picture budget. Get resourceful and use what you have. Think about the background and send some thought on composing the segment.
We met Randy when Kleinfeld Bridal came out with their own bridal collection and when we would go to New York for Couture...