For the first time, the blending of two shades – Rose Quartz and Serenity are chosen as the PANTONE Color of the Year.
Here is what Pantone says about the introduction of 2 colors for 2016: “As consumers seek mindfulness and well-being as an antidote to modern-day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.
In many parts of the world, we are experiencing a gender blur as it relates to fashion, which has, in turn, impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and open exchange of digital information that has opened our eyes to different approaches to color usage.”
