International Live Events Association Awards The Wedding Guys® Minnesota Star Awards in three categories: Best Public Event, Best Marketing/Graphic Design and Best Design/Décor over $25,000
The Wedding Guys®, Matthew Trettel and Bruce Vassar, two of the nation’s leading authorities on all things weddings, announced today they were honored at the Minnesota Star Awards on Friday, March 15, 2019 in Minneapolis, MN, receiving three prestigious awards from the Minneapolis-St. Paul Chapter of the International Live Events Association (ILEA) in the categories of Best Public Event, Best Marketing/Graphic Design and Best Design/Décor over $25,000.
Recognition was received for UNVILED – The Ultimate Wedding Planning Event, held twice a year in Minneapolis. Competition was fierce this year as qualifying events included 2018 Super Bowl events, leading non-profit galas, the Winter Carnival Ice Palace, and Super Bowl marketing activations.
“We are extremely excited about receiving three Minnesota Star Awards,” says Matthew Trettel, of The Wedding Guys®. “We’ve worked to design a shopping environment that brings to life the latest trends, moments to cherish with loved ones, a couture fashion show, and an array of 130 service providers ready to help make the impossible, possible.”
“Wedding-planning couples truly embrace our experience, appreciate our vision in creating something beautiful and shoppable while keeping a commitment to featuring the best wedding experts” say Bruce Vassar, of The Wedding Guys®. “Now we are recognized by our peers for creating a one-of-a-kind event.”
UNVEILED redefined the term ‘Bridal Show’ by transforming the traditional trade show into a retail-inspired shopping experience; connecting wedding businesses to style-conscious wedding planning couples. Setting out to design an environment unlike any other bridal show, The Wedding Guys utilized a key set of design strategies and signature decor elements to turn a vast 100,000 square foot exhibit hall into an experiential event that evoked the feeling of a luxury department store.
UNVEILED also brings couples the Wedding TrendSpot Fashion Show with fashions directly from New York Bridal Fashion Week. Brides are able to preview the latest fashions up close and personal, from famous names and meet emerging designers from around the world.