Bridal Buyer Magazine, the foremost fashion industry publication in the UK, shared a great article on working with Millennials, based on the presentation by Megan Garmers at London’s Bridal Fashion Week.
Megan is a speaker, award-winning entrepreneur and business consultant, (plus for over 5 years we worked with Megan as her team created the hair and make-up looks for our fashion shows in Dallas, Atlanta, New York and Minneapolis!)
Megan also provides online courses as part of The Bridal Masterclass
And, Megan is offering special pricing through May 15th.
Here is a short exert from the article:
So, what can you do to target new millennial brides?
Catch Her Attention
You need to be able to catch her attention and hold it long enough for her to engage with you. This means more than just a heart emoji or a one-word comment of “Nice” on her post or photo.
Study Her Online
You actually need to do a bit of stalking online (not real stalking though!). This will help you know who your target bride is, where she eats, shops, gets coffee, has brunch, etc. Does she like dogs, cats, plants, boats, fashion, or maybe she loves sports. You need to be willing to engage with strangers who could be your next client.
Understand Her
Millennials want to know you “get them” and if your feed, stories, posts and comments are things they would like regardless of them getting married, you are doing a good job.
Marketing to millennials is much more involved than yesteryear of creating a good-looking ad and paying for it to be in a magazine or on the internet. Brides now require more from their wedding vendors and those who don’t step up will be swept aside.
It is extremely important to take this time to re-evaluate your business and the “why” behind it. Understand who your target bride is, craft your brand’s story and experiences, and dedicate time to social media engagement.
Can you answer these questions?
- Why do you have your business for brides versus a regular everyday consumer?
- Who is your target bride and is there a large enough quantity of your target bride in your geographic market area to sustain your business and meet your personal and professional financial goals?
- What is your brand’s story? How do brides get to experience your brand/product/service? What is their response after that experience?
- How much time do you dedicate to social media? Do you have a strategy or just post when you get a chance? Are you at a loss of what to say when you post and which photos to use? Do you know the best times to post for your target bride to see what you are posting?
You can find the entire article from Bridal Buyer, HERE
